Floors are changing across Europe. According to the study "IC Customer Insight – Floor Coverings in Germany, Poland, Spain 2025" by Interconnection Consulting — based on 1,455 interviews with homeowners aged 18+ across the three countries, covering material preferences, brand awareness, and buyer behavior — demand for Luxury Vinyl Tiles (LVT) is on the rise. In Poland, 20.4% of non-satisfied homeowners are considering switching to LVT, while adoption in Germany already stands at 11.1%. Spain lags behind with 3.5%, but 12.6% plan to adopt it — highlighting a clear gap between current use and future demand. This shift is putting pressure on traditional materials such as parquet. While wood flooring remains popular in Poland and Spain, Germany shows a more advanced transition: 65.9% of LVT owners say they would not switch back, signaling strong consumer satisfaction and pointing to broader European trends. In contrast, ceramics remain dominant in wet areas. Tiles account for over 75% of bathrooms and kitchens across all three markets, confirming their continued relevance where moisture resistance is critical. Meanwhile, textile and carpet flooring are falling out of favor. Nearly half of surveyed homeowners — 45.9% across the three countries — are considering replacing them with an alternative floor covering. Spain leads this trend, with close to 50% of respondents willing to make the switch. Distribution dynamics are also evolving. Manufacturers are losing direct influence, ranking only third or fourth as a purchase channel, with their direct sales declaration share declining by 6.4 percentage points in Poland and 2.2 points in Germany in comparison to last year’s edition. Retailers and specialist dealers increasingly shape decisions: in Germany, DIY chains account for 53.7% of purchases, while in Poland and Spain specialist stores lead with 47.2% and 37.8%, respectively. Notably, in Spain nearly 30% of purchases are made via installers or interior designers. A major industry challenge is low brand visibility. Only 27.4% of homeowners can name the brand of their flooring, with figures as low as 19.7% in Germany. Instead, consumers recall retailers rather than manufacturers. At the same time, digital research is becoming essential. Across the three countries, 65.5% of consumers research flooring online before making a purchase, indicating a clear shift toward digital decision-making. “We are clearly seeing a market in transition. Consumer preferences are evolving faster than the installed base, while low brand awareness and the rise of digital research require companies to rethink how they engage with end customers,” said Aritz Blanco, author of the study. Overall, the data points to a market where demand is shifting, consumers are increasingly informed, and brands must adapt quickly to remain relevant.

Outsourcing, nearshoring and rising cost pressure are reshaping the Facility Services (FS) market in Central and Eastern Europe. In the CEE-3 region—Poland, the Czech Republic and Romania—the external FS market grew by 6.1% in 2025 to €20.5 billion, with a further 5% increase expected in 2026. This refers exclusively to outsourced services, which are increasingly replacing in-house operations as companies respond to labour shortages, ESG requirements and operational complexity. Infrastructural Services remain the largest segment (53.5%), while Technical Services are expanding faster (+5.6%), driven by demand for energy management and smart maintenance. Growth differs across countries. Poland remains the largest market, growing by 5.9% on the back of strong outsourcing demand and infrastructure investment. The Czech Republic recorded more moderate growth of 3.5%, supported by expanding high-spec commercial real estate requiring advanced technical services. Romania clearly stands out, with a surge of 10.6% in 2025. This growth is structural. As nearshoring accelerates, multinational companies relocating production to cities like Timișoara and Cluj-Napoca are increasingly adopting Integrated Facility Management (IFM), boosting outsourcing penetration. Energy Management is the fastest-growing segment (+7.9%), while cleaning remains the largest service line. Industry is the main demand driver (34.6%), followed by commercial and office buildings, with transport gaining importance due to infrastructure expansion. “Companies are no longer focusing only on cost savings. They are increasingly looking for integrated and technical services to manage more complex operations and meet sustainability goals,” says Saša Spiridonov, author of the study. Overall, the CEE-3 external Facility Services market is shifting toward a more technology-driven and integrated model and is expected to reach €25.5 billion by 2029. The competitive landscape remains fragmented. Local providers dominate labour-intensive services, while international players such as Atalian, B+N, Compass Group, Engie, Impel Facility Services, M2C, Securitas, Seris Konsalnet, Sodexo and Solid Security are strengthening their presence.

The worldwide roofing market is expected to reach €27.2 billion in 2026, representing 4.9% year-on-year growth in value, while volume is projected to increase by 3.2% as the US lacks behind in terms of growth. Despite economic uncertainty and shifting construction dynamics, the global roofing industry continues to demonstrate resilience, driven by innovation, price sensitivity, and structural changes in roof design. "While global demand for roofing solutions remains stable, Europe is currently the main growth engine of the market. Regulatory pressure related to sustainability and energy efficiency, together with the recovery of construction activity, is accelerating demand for innovative and multifunctional roofing systems," says Konstantinos Ioannou, analyst at Interconnection Consulting. From a regional perspective, growth trajectories differ significantly. Europe is expected to grow by 6.9%, supported by recovering construction activity and stronger regulatory demand for energy-efficient and sustainable roofing solutions. The United States is forecast to grow by 3% in 2026, driven mainly by non-residential expansion and renovation activity. The Middle East, with growth of 8.5%, benefits from large infrastructure projects and strong new construction momentum, while Asia is expected to expand by 2.8%, supported mainly by renovation projects and public-sector investment. Material trends further underline the transformation of the global roofing industry. While traditional materials such as concrete and bitumen show only modest growth, plastic and EPDM roofing solutions (7.6% increase in 2026 in quantity) are leading the market growth due to their durability, lightweight properties, and cost efficiency. Metal roofing (5.1% increase in 2026) also continues to expand, benefiting from recyclability and versatility, while non-traditional roofing solutions are gradually gaining share. Roof type preferences continue to favor flat roofing systems, particularly in commercial and industrial construction. Flat roofs account for 55.0% of installations in Europe, while inclined roofs represent 36.1% of the market. Innovation plays a central role in sustaining growth. Solar-integrated roofing systems (10.1% increase in 2026 in quantity) are expanding rapidly, supported by rising energy costs and sustainability targets, while green roofs (7.1% increase in 2026) continue to gain traction in urban and commercial developments. Growth is primarily supported by urbanization, strong support of the renovation sector and intensive activity in the non-residential sector. Looking ahead, the roofing industry globally will increasingly become a game of margins and innovation. Cost-efficient products and multifunctional solutions are expected to shape supply. The total market is forecast to reach €33 billion by 2029, growing by an average of 6.2% per year. Despite its size, the global roofing market remains highly fragmented, with competition driven by price competitiveness and supply chain relationships. Key industry players include Atlas Roofing Corporation, Bauder, Carlisle, Etex, Holcim, IKO, Kingspan, Lindab, Mapei, Owens Corning, Saint-Gobain, Sika, Soprema, Standard Industries, Tamko Building Products, and Wienerberger.

The European façade paint market is set to stabilize in 2026, but a full recovery remains out of reach. Total volume is expected to decline slightly by -0.4% to 276.2 million liters, while market value will increase by +1.2% to €2.1 billion. The gap between falling demand and rising value highlights a market still adjusting after several years of contraction, with pricing and product mix partially compensating for weak volumes. After hopes of a rebound in 2026, ongoing uncertainty in construction activity, volatile energy costs, and continued pressure on raw material supply have delayed the recovery. “The market is no longer in freefall, but a real recovery has clearly been postponed,” says Juan Carraha Author of the study. “2026 will be a year of stabilization rather than growth.” Germany and France, the two largest markets, illustrate this divide in volume terms. Germany, despite a sharp decline of -4.4% in 2025, is expected to return to slight growth in 2026 (+1.1%), reinforcing its role as the market’s anchor. In contrast, France continues to contract, with volumes falling by -4.2% in 2025 and a further -2.7% in 2026, showing that size alone does not guarantee resilience. Momentum is shifting toward smaller markets in terms of volume. Spain stands out with strong growth (+2.9% in 2025 and +3.7% in 2026), driven by renovation activity and energy-efficiency programs. Poland is also gaining pace, moving from modest growth (+0.2% in 2025) to a more solid expansion (+2.3% in 2026). These countries are outperforming the broader European trend and emerging as key growth pockets in volume terms. At the same time, the market is expected to become more value-driven in 2026. Nearly three-quarters of demand is projected to come from renovation projects (74.6%), where longer-lasting and more efficient solutions are increasingly preferred. Energy-efficient systems such as EIFS are forecast to gain further ground, accounting for 46.0% of total volume, as sustainability requirements continue to shape the market. In this context, silicone-based paints are also expected to strengthen their position, representing 32.5% of total market value, supported by growing demand for more durable façade protection. The competitive landscape remains highly fragmented, with strong local players across Europe. Key companies in the façade paint market include: AkzoNobel, Brillux, Caparol, Cromology, Meffert, PPG, Prosol, Sniezka, Sto and Unikalo. Looking ahead, a more meaningful recovery is now expected from 2027 onwards. By 2029, the market is projected to return to a clearer growth path, reaching approximately €2.4 billion, although the pace of recovery will remain moderate compared to previous cycles.