The Indoor Cleaning Machines Market in 2014 for the Europe Top 5 – France, Germany, Italy, Spain and United Kingdom has continued in stabilization and revealed positive signals for brighter future. The market grew by 1.0% in terms of quantity and reached a market value of 533.1 million euros. According to Interconnection Consulting’s research, manufactures from Italy and Germany has already seen benefits from this trend, since they are and will be able to increase export even further.

Germany as the Leader

The Indoor Cleaning Machines Market had a value of 533.1 million euros for Top 5 European countries – France, Germany, Italy, Spain and United Kingdom. The market itself has been stabilizing after the turbulences due to the financial crisis of 2008. However, individual markets recovered differently: the Italian market is still under macroeconomic pressure continued to decline in 2014, but is expected to grow slowly again by 2.1% in 2015 in terms of quantity. Germany on the other hand is the largest market for Indoor Cleaning Machines. The other markets sorted by size in 2014 are UK, France, Italy and Spain with the highest potential growth in terms of quantity for Spain – 2.8%, if the economic recovery will continue.

Single/Disc Polishing Machines go for slow Downhill

Scrubber driers are the most important product group for a significant number of manufactures. The share of scrubber driers in terms of quantity is 12.0% in Euro Top 5 for 2015. Scrubber driers are having largest share in Germany and lowest by 3.9% in Italy. However, the largest group with the average value share of 39.8% is the Industrial Vacuum Cleaners and large number of producers is exclusively focusing only on this segment. Single Disc Polishing Machines are slightly losing their positions, where new and efficient scrubber driers are able to replace some of them.

Customers areReached Directly

Companies sell to customers directly, when in between 2016 it is expected that the 57.3% of the sales will be direct. The drivers which are influencing sales are outsourcing, internet sales and emerging competition. According to Jan Hudak, author of the study, outsourcing will cause an increase of larger orders for cleaning companies and become crucial for producers (f.e. the number of sales to these companies will rise over 1/3 in the UK). On the other hand, internet sales of machines (especially in the shipping size) will cause higher pressure on prices due to the larger selections and comparison before purchase. In addition, emerging competition will capture shares of established players, but it is expected that they will reach mainly price sensitive customers.

Improvements along with the Economy

Over the forecast period the annual growth rate is 2.3% in terms of quantity, reaching a market value of 624.8 million euros in the year 2018. While the French market will display the slowest growth of all markets (3.3% annual growth in terms of value), all other countries are expected to grow on average by over 4%.

16/10/2018

Copyright: Interconnection, Publication free of charge for coverage regarding the study and InterConnection Consulting.