In 2024, the market for window covering solutions (Roller Shutters, Venetian Blinds, and Vertical ZIP-Screens) faced significant declines in demand due to macroeconomic pressures, a slowdown in construction activity, and shifting consumer preferences. Overall, the market saw a -6.9% decline in quantity for all three product categories combined. As the construction sector stabilizes and consumer confidence improves, the market is projected to return to growth. However, Interconnection predicts that this growth will resume only from 2026 onward.

Outdoor Venetian Blinds Market Aims for Recovery Amidst Construction Challenges

Outdoor Venetian Blinds saw a challenging year but are expected to recover gradually, with a projected +4.3% average annual growth rate in quantity through 2027. While major markets like Germany and Austria faced declines, regions like France have seen rising demand, particularly in the residential sector, which is expected to continue growing. Across Europe, Outdoor Venetian Blinds are traditionally stronger in the non-residential segment, but potential growth in the residential segment is relatively high. In mature markets like Germany, Switzerland, and Austria, the renovation segment has consistently outperformed, though not enough to compensate for the overall decline in demand. In contrast, less mature markets like Poland, France, and Spain focus more on new construction rather than renovation.

Growing Popularity of ZIP-Screens Amid Economic Uncertainty

Vertical ZIP-Screens demonstrated remarkable resilience in 2024, maintaining steady demand despite challenges from declining construction activity. The market steadied at approximately 1.1 million units sold, showcasing the growing popularity of ZIP-Screens as versatile window coverings and side protection for pergolas. This segment is forecast to grow at a +7.0% average annual rate in quantity through 2027, driven by increasing adoption in both residential and commercial applications. Despite a slight decline in total turnover of -1.0% in 2024, the market is expected to rebound and surpass the 1 billion euros mark, with an anticipated average annual growth rate of +8.3% in value through 2027. Germany and Benelux dominate the market, accounting for nearly two-thirds of all ZIP-Screens sold in Europe.

Roller Shutters Market Faces Continued Decline Amidst Construction Crisis

Roller Shutters experienced a -7.3% decline in quantity sold in 2024, with an average annual growth rate of -0.4% projected through 2027. This downturn brought the market below its 2020 levels, effectively erasing the gains achieved during the COVID years. Factors influencing this decline include the impact of the construction crisis in major markets like Germany and France. Total turnover experienced another significant decline of -9.3% in 2024, driven by a reduction in quantity sold and average prices. The decrease in prices was partly due to a global correction in raw material costs, particularly aluminum, and ongoing inflationary pressures. Despite this, prices remain relatively high compared to historical standards and are expected to rise again in 2025. Despite the current challenges, a modest recovery in value is expected, with an average annual growth rate of +1.8% anticipated through 2027. This recovery is driven by the demand for energy-efficient and security-focused products, although competition from alternatives like ZIP-Screens continues to pose a challenge. By 2027, the market is anticipated to regain momentum, stabilizing slightly above 2 billion euros.

30/01/2025

Copyright: Interconnection, Publication free of charge for coverage regarding the study and InterConnection Consulting.