Global Flooring Grows 3.9%, Driven by Asia and the Middle East

According to the latest IC Market Forecast Global Flooring 2024 by Interconnection Consulting, the global flooring industry is set to grow by 3.9% in units sold by 2025. However, growth is uneven: Asia is projected to expand by 5.6%, supported by strong economic performance, a thriving construction sector, and the international expansion of its producers. Meanwhile, the Middle East is expected to grow by 6.9%, fueled by economic stability, a construction boom, and increasing demand for high-end flooring. In contrast, Europe and the U.S. will decline by -1.8% and -3.2%, respectively, due to weak construction activity and economic uncertainty. This shift underscores the growing dominance of emerging markets in the global industry and the relative stagnation of more established regions.

Competitive Pressures and Industry Challenges

Asian manufacturers are increasing their global market share with aggressive pricing, pressuring Western producers to focus on efficiency, automation, and digitalization. According to industry leaders and CEOs, labor shortages, high energy costs, and supply chain disruptions are major challenges. Companies are responding with workforce training, renewable energy investments, and improved logistics, though a full market recovery is not expected until 2026. Sustainability is gaining traction, particularly in Europe and North America, but remains a secondary priority for many players. Only 35.9% of industry respondents identify it as a key driver, reflecting slower regulatory adoption in other regions.

Shifting Market Dynamics and Product Trends

Ceramic tiles remain the dominant flooring category, holding a 44.4% market share in 2024, followed by elastic floor coverings (17.0%) and laminate (12.0%). While laminate is gaining traction (+5.2% by 2025) due to its affordability and easy installation, parquet and solid wood remain stagnant (+0.4%). The rise of DIY culture is also driving demand for modular flooring solutions, including click-and-lock systems, as more consumers seek cost-effective and easy-to-install options. Additionally, hybrid flooring solutions that combine the benefits of different materials are becoming increasingly popular, particularly in residential applications.

Top 10 Global Flooring Companies Hold 35% of the Market

The world’s top 10 flooring companies—Armstrong Group, Boen, Bruce, Egger, Gerflor, Lamosa Group, Mohawk, Shaw Floors, Swiss Krono, and Tarkett (Alphabetically Ordered) —collectively control 35% of the global market. However, concentration varies by segment, with LVT reaching 42% in Europe and wood/parquet up to 32%. Despite this market share concentration, the industry remains highly fragmented in many regions, with a significant number of local and regional players competing for market share

Future Outlook: Adapting to Market Shifts

With the flooring market closely tied to construction, recovery depends on sector growth. Unlike energy-efficient materials, flooring lacks strong public subsidies, making it more vulnerable to downturns. By 2026, the market is expected to reach a value of €141.58 billion, favoring companies that optimize operations and adapt to shifting trends.

Link to the report

27/02/2025

Copyright: Interconnection, Publication free of charge for coverage regarding the study and InterConnection Consulting.

Ruben Rodriguez

> Learn more about Ruben Rodriguez

Rubén Rodríguez is a seasoned journalist with a Master’s degree in Political Marketing and Electoral Trends, specializing in digital marketing and market research. He combines a strong foundation in traditional journalism with expertise in modern marketing strategies to analyze industry trends, predict market changes, and determine the best approaches to address them.

Contact me without obligation, I support you gladly!

Tel:+43 1 585 46 23 93

E-mail:rodriguez@interconnectionconsulting.com

Inquiry

Leading Companies trust in Interconnection Consulting

Admonter

At the IC Impulsworkhop "Sales Optimization" we appreciate not only the practical relevance, but also the eloquent language and the perfect rhetoric. The most important benefit for our company was the sales pipeline. Adrian Capellarie (Head of Sales Admonter Holzindustrie)

Deutscher Holzfertigbau Verband

Interconnection provides us with the prefabricated house study a plausible and veritable data basis for the analysis of the actual situation in the prefabricated house market and beyond for the assessment of the future market development. We are happy to use this interpreted data for our lobbying and everyday work.

Thomas Schäfer (Managing Director, Deutscher Holzfertigbau-Verband)

ELK

The prefabricated housing study by Interconnection Consulting shows a real picture of the actual market situation and forms a valuable basis for our strategic decisions.

Gerhard Schuller (CFO ELK)

Epson

EPSON is satisfied with the Interconnection's way of communication with the market and with clients. EPSON is also appriciate the Interconnection's continuous work trying to aim the report to be at the higher level. As a result, EPSON rely on Interconnection data, for the market of POS Printers and Systems.

T.Murakami (Brand Management, Seiko Epson Corporation)

Gaulhofer

I appreciate on the forum "Impulsworkshop Vertriebsoptimierung" the practical relevance of Peter Berger linked with his practical examples. I also liked the sovereign presentation style. The most important benefit was for me, on the one hand refresh of methods and also the sales management tools that were shown. Ing. Dietmar Hammer (Head of Product Management Gaulhofer)

Kontron

The most important benefit of the Impulsworkshop "sales optimization" was in my view the procedure of the definition of strengths and the entire sales process. Mr. Berger is very competent and professional. Fabian Freund (Sales Manager, Kontron Austria)

Österreichs Personaldienstleister

The sales management tool "Jobs Intelligence Austria" has become indispensable for many Austrian temporary staffing providers for fast and correct strategic management decisions as well as a daily support tool for hot leads for the sales team. Interconnection Consulting has consider individually to all user needs during development process and also convinces with fast response times during operation.

Dr. Gertraud Höltl (Generalsekretärin Österreichs Personal Dienstleister)

Saint Gobain

Long experience and deep understanding of the construciton industry markets make up the quality of the IC studies. Interconnection Consulting is a constant companion concerning the assessment of markets and helpful for decision-making.

Bernd Blümmers (Directeur General, Saint-Gobain Solar Systems, Central Europe, Aachen)

Salamander

Interconnection Consulting reports deliver a worthfull external perspective and are so a good contrast with regards to our internal market point of views.

Pedro Posada (CEO Salamander Industrial Products Spain)

Scandinavian Business Seating

The IC Report gives a very good overview of the Western European office furniture market, in a well-structured way. The data is helpful to better understand the market developments and drivers.

Beatrice Sotelo (Director Business Development , Scandinavian Business Seating)

Schneider Electric

Under a short time constraint, Interconnection was able to deliver an outstanding study that exceeded my expectation in terms of quality and market breadth. I highly recommend Interconnection to anyone in need of market research.

Jeff Canterberry (Director of Strategy and M&A, Schneider Electric)

Sodexo

When developing new market strategies, Interconnection is a trusted source we always come back to. Christian Frey (Marketing Manager CS DACH)

Do not hesitate to contact us

Please describe your needs or request a callback. We look forward to hearing from you and contact you immediately.

By submitting the request, you agree that your personal data in the database of the Interconnection Consulting Group will be stored until further notice and used for further processing and sending of information. The data will not be shared with third parties.

You can revoke your given declaration of consent with effect for the future here at any time here.