IC Press Release

Price Shock Hits Coffee Enjoyment in the Hospitality Sector

After a COVID-related slump of nearly 36% in 2020, dropping to 68,034 tons, the market for coffee in the Ho.Re.Ca business in Italy, Germany, and Austria has significantly recovered in recent years. Following an especially strong year in 2022, however, the market has gradually lost momentum since 2023. For 2024, the combined market of Italy, Germany, and Austria recorded only a modest volume growth of 1.0% to 93,198 tons. Nevertheless, manufacturer revenues increased by 4.8% to €1.6 billion due to continuing price hikes, according to a recent study by Interconnection.

 

Strongest Price Increase in Austria

Austria experienced the sharpest price increase among the three countries, with the price for whole beans (average price in 2024: €17.9 per kilogram) rising by 23.2% between 2021 and 2024. In Germany, the price increase for whole beans (average price in 2024: €17.5 per kilogram) was slightly lower at 21.2% over the same period. Prices in Italy saw a comparatively moderate increase of 17.0%. Market analyst Laszlo Barla from Interconnection Consulting expects further price increases in 2025 due to rising raw coffee prices and logistics costs.

 

Country-Specific Differences in Consumption Behavior

Noteworthy are the country-specific differences, such as the higher market share of ground coffee in Germany (2024: 16.1%) and Austria (2024: 14.2%) compared to Italy (2024: 5.4%). The importance of the bakery and pastry shop segment also varies significantly: In Germany, this segment accounts for 14.9% of the Ho.Re.Ca market, while in Italy it only reaches 5.3%.

 

Moderate Growth Expected Through 2028

In the medium term, Interconnection Consulting expects that the delayed rise in real incomes will boost purchasing power, providing growth momentum for the Ho.Re.Ca coffee market. Although above-average growth is not forecasted in the medium term, Interconnection anticipates an annual growth rate of +1.8% by volume from 2024 to 2028.

 

Market Players Dominate by Country

The Italian coffee market is dominated by major domestic brands such as illycaffè, Lavazza, and Segafredo Zanetti, which also have a significant presence in Austria and Germany. In contrast, brands like Dallmayr, Darboven (represented in Austria by its subsidiary J. Hornig), and Tchibo are particularly strong in Germany and Austria, while playing a minimal role in Italy. Julius Meinl is the market leader in Austria and South Tyrol.

12/02/2025

Copyright: Interconnection, Publication free of charge for coverage regarding the study and InterConnection Consulting.

Laszlo Barla

> Learn more about Laszlo Barla

Market Analyst at Interconnection Consulting since 2014, Industry Expert for market data and product trends. Laszlo Barla is responsible for the preparation of studies and market forecasting models within the construction industry and gastronomy. He heads various consulting projects and is an expert in internationalization.

Contact me without obligation, I support you gladly!

Tel:+43 1 585 46 23 28

E-mail:barla@interconnectionconsulting.com

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