Hardly does any business model currently face as much danger as those of banks and insurance companies, which have to deal with new challenges from all sides through digitization, low-interest rates and hybrid consumers. Market research with answers to the crucial questions provides the basis for future strategies.
We show the real needs of private and institutional clients, analyze prices and strategies of the competition and define which service the customer is willing to pay more for. The identification of market potentials and market niches is currently one of the most important analytical themes in the banking and insurance sector, both new business models, specific target groups, innovative services or special customer groups whose size and purchasing motifs are being explored. Not money, but trust is the currency in this sector and we deliver data and strategies to build and expand this.
The success of banks and insurance companies is also strongly driven by sales, which is why our focus is on the optimization of sales processes, recommendation marketing, online marketing and sales training.